Hundreds of fans turned out this morning to get their hands on Taylor Swift merchandise.

The American superstar will perform at Anfield stadium across three nights from Thursday, June 13 to Saturday, June 15. But Swifties are already arriving in groups to bag themselves Eras Tour merchandise.




Fans were invited to pick up their favourite items as part of LFC’s early merch day events. Despite the bitter cold and back-to-back event days, it hasn’t deterred hundreds of fans from grabbing tour posters, jumpers, tote bags, fans and more.

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The first early merch day event kicked off yesterday at midday while this morning’s took place at 10am. Across both days, Anfield has become a sea of colour and friendship as fans can feel Taylor’s presence on the horizon.

Taylor Swift fans at today’s early merch day event

Whether or not you’re a fan of the Fortnight hit maker, the energy around the city, the stadium and with fans is palpable. Swifties who had tickets for the tour, and were able to pick up merch on concert days, still made a point to visit the queues just to be a part of something special.

The Eras Tour has an undeniable impact on Liverpool’s global image as fans from around the world are flying into the city. Josè and Carla are two fans who travelled more than 5,000 miles from Guatemala to watch the tour.



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